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Competitive Advantage throuhgh Mass Customization - Baldrige 2013-14
Kari Tuominen
Sami Lahti
Nidottu. Benchmarking 2013.
ISBN 9789522285508
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Kustantamon esittely
Revised to align with the 2013-14 edition of the Baldrige Criteria. A workbook that provides an insight into mass-customisation of products and the importance of controllable operations for competitiveness. The book explains what mass-customisation and modularisation is. It shows, through a comprehensive case study, how an organisation can assess its own product management practices, identify development needs and objectives and launch and manage a mass-customisation development program. The book applies the Baldrige Criteria. "The book is well suited for organisations that are already quite far advanced but especially for those that are only just beginning to confront these issues. The book is very applicable for learning about product management and for self-assessment." Related books: e-book: 9789522289506, Kilpailuetua tuotehallinnalla - EFQM 2010, 978-952-228-932-2, e-kirja: 951-9499-72-5
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Competitive Advantage throuhgh Mass Customization
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